The best fitness and outdoor equipment for you and your sport and lifestyle.
Gym equipment, clothing, training shoes, running shoes, hiking gear, outdoors clothing and more.
Choose your Gear
Are you looking to kit out your home gym? Find the right fitness gear for your own gym members?
Or make the right choices in order to take your performance to the next level?
Check out our guides:
Find the right equipment for your outdoor adventures. Stay warm, dry and happy with our top picks for quality, style and performance.
Learn more about the best places to buy ethical, sustainable and fairly made clothing.
Equipment and Fitness
“Humans are built to move. We evolved under conditions that required daily intense physical activity, and even among individuals with lower physical potential, that hard-earned genotype is still ours today.
The modern sedentary lifestyle leads to the inactivation of the genes related to physical performance, attributes that were once critical for survival and which are still critical for the correct, healthy expression of the genotype.
The genes are still there, they just aren’t doing anything because the body is not stressed enough to cause a physiological adaptation requiring their activation.
The sedentary person’s heart, lungs, muscles, bones, nerves and brain all operate far below the level at which they evolved to function, and at which they still function best.” Mark Rippetoe
“Women need iron. Not the vitamin. The barbell. We are trained by the world around us to have f****d up ideas about our bodies; iron unf***s them. We are taught that the only good direction for the scale to go is down, and to agonize ritualistically when it goes up.”
“Iron teaches us the power of gaining weight for strength and gives us another weight to care about – the weight we are lifting.”
“We are taught to think of our bodies as decorative, an object to be looked at; iron teaches us to think of our bodies as functional, our own active selves, not passive objects for another’s regard.”
“Whole industries exist to profit by removing from us our confidence and selling it back as external objects. Iron gives us confidence from within through progressive training and measurable achievements.”
“We are taught to be gentle and hide our strength or even to cultivate charming physical weakness until we start to believe our bodies are weak. Iron teaches us how strong we can be.” Dr Stefi Cohen